Responsive design vs. adaptive delivery: Which one’s right for you?

Responsive design is being increasingly touted as the gold-standard for making hitherto desktop-only websites accessible to a wide range of mobile and tablet devices. But is it always the answer to engaging users on every mobile screen? And more importantly, is it the right solution no matter what your business goal, budget, and user-need are?

Probably not.

Responsive design is a technique in which the same HTML code is delivered to each device, but tweaks to CSS (which determines the layout of a web page) allow it to adjust to the screen’s form factor.

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