How To Code HTML Email Newsletters

HTML email newsletters have come a long way since this article was first published back in 2006. HTML email is still a very successful communications medium for both publishers and readers. Publishers can track rates for email opens, forwards, and clickthroughs, and measure reader interest in products and topics; readers are presented with information that’s laid out like a web page, in a way that’s more visually appealing, and much easier to scan and navigate, than plain text email.

Coding an HTML email is a fun, practical problem for programmers to solve. Unlike coding a web page, HTML emails need to display well on old email software — think Outlook or Mac Mail, as well as adapt to phone and tablet screens. I’ll show you how to create HTML emails that display well on any device, plus ideas to adapt your current HTML email code to display on phones and tablets.

This is actually the third revision of an article that was written and published on sitepoint.com in 2004, and includes new, up-to-date material that will help you ensure that your HTML email newsletters meet the requirements of today’s email clients.

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