How To Code HTML Email Newsletters
HTML email newsletters have come a long way since this article was
first published back in 2006. HTML email is still a very successful
communications medium for both publishers and readers. Publishers can
track rates for email opens, forwards, and clickthroughs, and measure
reader interest in products and topics; readers are presented with
information that’s laid out like a web page, in a way that’s more
visually appealing, and much easier to scan and navigate, than plain
text email.
Coding an HTML email is a fun, practical problem for programmers to
solve. Unlike coding a web page, HTML emails need to display well on old
email software — think Outlook or Mac Mail, as well as adapt to phone
and tablet screens. I’ll show you how to create HTML emails that display
well on any device, plus ideas to adapt your current HTML email code to
display on phones and tablets.
This is actually the third revision of an article that was written
and published on sitepoint.com in 2004, and includes new, up-to-date
material that will help you ensure that your HTML email newsletters meet
the requirements of today’s email clients.
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